Transición Generacional

Generational Transition, a groundbreaking project, strives to reverse the stagnation of agricultural production in Latin America. Its profound mission is to empower young producers, foster a culture of innovation and collaboration, and catalyze positive change in the agricultural sector.

Branding, Visual Identity

THE GOAL

At the core of Generational Transition lies a resolute objective—to revitalize agricultural production. This is achieved through an integrated approach that provides essential education, resources, and unwavering support to young producers, while simultaneously raising awareness among seasoned industry members about the critical importance of embracing generational change.

As a creative agency, our goal was to craft something that connects and engages, inviting the participation of not just one, but hundreds of young individuals exploring the transition from urban to rural life. They are inheritors of land, and we aimed to make them aware of the profound impact of agriculture. We also wanted to inspire those seeking motivation that aligns with a sense of responsibility, sustainability but with a fresh twist.

At the core of Generational Transition lies a resolute objective—to revitalize agricultural production. This is achieved through an integrated approach that provides essential education, resources, and unwavering support to young producers, while simultaneously raising awareness among seasoned industry members about the critical importance of embracing generational change. As a creative agency, our goal was to craft something that connects and engages, inviting the participation of not just one, but hundreds of young individuals exploring the transition from urban to rural life. They are inheritors of land, and we aimed to make them aware of the profound impact of agriculture. We also wanted to inspire those seeking motivation that aligns with a sense of responsibility, sustainability but with a fresh twist.

THE APPROACH

The project's dedication to innovation and sustainability finds visual expression through a clear, digitally enhanced, and carefully designed identity.

The symbol, which literally depicts two hands carefully planting a seed, was inspired by the idea of 'two different hands united by the same purpose: to initiate and continue the development of a more sustainable, organic future that includes all generations to come.'

Generational Transition paves its path to success through strategic initiatives like pilots, workshops, and conferences, coupled with robust support for social projects. Emphasizing the power of collaboration, the project partners with cooperatives and private companies to execute the youth production scheme. In parallel, we have contributed digital assets, such as presentations committed to designing information that is easy and clear to process.

The bold vision to make a positive impact on local and global economies serves as a driving force that we, at Zenda, believe is crucial not only for replicating this concept in other regions but also for embracing a vision that transcends generations.

The project's dedication to innovation and sustainability finds visual expression through a clear, digitally enhanced, and carefully designed identity. The symbol, which literally depicts two hands carefully planting a seed, was inspired by the idea of 'two different hands united by the same purpose: to initiate and continue the development of a more sustainable, organic future that includes all generations to come.' Generational Transition paves its path to success through strategic initiatives like pilots, workshops, and conferences, coupled with robust support for social projects. Emphasizing the power of collaboration, the project partners with cooperatives and private companies to execute the youth production scheme. In parallel, we have contributed digital assets, such as presentations committed to designing information that is easy and clear to process. The bold vision to make a positive impact on local and global economies serves as a driving force that we, at Zenda, believe is crucial not only for replicating this concept in other regions but also for embracing a vision that transcends generations.

Transición Generacional Web

Hired Services:

Logo Design

Presentation Design

Visual Identity Design

Creative Direction & Brand Identity Design: Facundo Kostelak