STRONGER®

A brand specializing in Gym Design, Gym Flooring, and Gym Equipment with a national reach in the United Kingdom.

Product Design, 3D Design, Visual Identity

THE GOAL

Forge a unified brand identity that exudes elegance and exclusivity, establishing an intimate connection with customer needs. The objective was to create a versatile and dynamic identity capable of enduring the constant innovation within the Fitness and Wellness sector.

Forge a unified brand identity that exudes elegance and exclusivity, establishing an intimate connection with customer needs. The objective was to create a versatile and dynamic identity capable of enduring the constant innovation within the Fitness and Wellness sector.

THE APPROACH

Our success lies in the seamless adaptation and evolution of Stronger's brand, closely tracking its transformative journey. Initially a gym-centric brand, Stronger pivoted to a more global and dynamic concept: For Home & For Business, designing its products. This shift steered us toward crafting a neutral visual identity with a contemporary twist.

Behind the Logo: Designed to symbolize inner strength and boundless energy, Stronger's symbol incorporates two "S" shapes forming wings, an elegant lightning bolt, and a climbing element within a scalene triangle for visual balance. The brand name, styled in the robust sans-serif Montserrat font, exudes strength, firmness, and modernity. Beneath the iconic Wordmark logo lies a narrative of Stronger's story. Notably, the space between "S" and "O" reveals the number 7, symbolizing the 7 classic power training zones, and an upward-pointing triangle shaping a more iconic "R." These elements convey harmony, solid foundations, and the brand's initial impetus.

Our broader focus extended to creating a visual identity that adds value to users, aspiring to a neutral, timeless brand while retaining elegance and premium product vibes. Trusted with product design, our emphasis on a conservative and versatile vision prioritized sophistication and minimalist design.

Beyond products, Stronger plays a pivotal role in dialogue with partners, the brands it distributes. Operating under
Gym Design and Gym Flooring, the brand breaks molds, curating spaces tailored for users, delivering top-notch training environments.
In online communication, our goal was to showcase product beauty, versatile spaces, and fine finishes, coupled with partner product innovation, conveying precise information without unnecessary fillers.

Our success lies in the seamless adaptation and evolution of Stronger's brand, closely tracking its transformative journey. Initially a gym-centric brand, Stronger pivoted to a more global and dynamic concept: For Home & For Business, designing its products. This shift steered us toward crafting a neutral visual identity with a contemporary twist. Behind the Logo: Designed to symbolize inner strength and boundless energy, Stronger's symbol incorporates two "S" shapes forming wings, an elegant lightning bolt, and a climbing element within a scalene triangle for visual balance. The brand name, styled in the robust sans-serif Montserrat font, exudes strength, firmness, and modernity. Beneath the iconic Wordmark logo lies a narrative of Stronger's story. Notably, the space between "S" and "O" reveals the number 7, symbolizing the 7 classic power training zones, and an upward-pointing triangle shaping a more iconic "R." These elements convey harmony, solid foundations, and the brand's initial impetus. Our broader focus extended to creating a visual identity that adds value to users, aspiring to a neutral, timeless brand while retaining elegance and premium product vibes. Trusted with product design, our emphasis on a conservative and versatile vision prioritized sophistication and minimalist design. Beyond products, Stronger plays a pivotal role in dialogue with partners, the brands it distributes. Operating under Gym Design and Gym Flooring, the brand breaks molds, curating spaces tailored for users, delivering top-notch training environments. In online communication, our goal was to showcase product beauty, versatile spaces, and fine finishes, coupled with partner product innovation, conveying precise information without unnecessary fillers.