Stages Cycling

Stages Cycling is a leading brand in the cycling industry, dedicated to enhancing the cycling experience through innovative technology and design. Committed to quality and community, their goal is to empower cyclists with top-notch products for peak performance and enjoyment.

Web Design, Visual Identity Redesign

THE GOAL

Our objective was to craft a vibrant brand identity for Stages Cycling that seamlessly balances modernity with its rich history. The challenge was to ensure functionality and easy management by an international team without compromising quality and sophistication, all while highlighting the innovation embedded in every graphic element. Our emphasis on both sophistication and usability aims to establish a enduring brand identity that resonates with users and fans, fostering a strong connection across all communication channels.

Our objective was to craft a vibrant brand identity for Stages Cycling that seamlessly balances modernity with its rich history. The challenge was to ensure functionality and easy management by an international team without compromising quality and sophistication, all while highlighting the innovation embedded in every graphic element. Our emphasis on both sophistication and usability aims to establish a enduring brand identity that resonates with users and fans, fostering a strong connection across all communication channels.

THE APPROACH

Logo Evolution and Brand Revitalization: Breathing new life into existing logos and crafting cutting-edge brand versions, ensuring a seamless integration within the brand family. With a fresh registration of new marks, we've not just adjusted visuals but optimized the overall structure, harmonizing it with the iconics Stages Products.

Visual Identity Redesign with a Digital Twist: Focused on practicality for widespread adoption, we elevated the graphical quality of every piece, both individually and collectively. Our challenge was to enhance the visual perception of the brand, transitioning from analog to a modern, digital identity.

Interactive Brand Book and Content Management: We introduced a dynamic brand manual, incorporating existing rules and new guidelines, streamlining its use. Leveraging innovative design structures, we addressed Stages' content abundance by proposing adaptable boxes and sections with detailed guidelines for optimal utilization.

Font and Chromatic Revamp: Embracing change, we recommended Figtree as the primary font, complemented by Roboto. A refined color palette, evolving from the original desaturated cyan, now embraces a vibrant blue scheme, infusing prestige, technological flair, intelligence, and sophistication into Stages' visual language.

Distinctive Color and Composition Accent: Originating from a spontaneous blue line proposed by our founder, Facundo Kostelak, this iconic element, now standardized, signifies the brand. A two-page manual further elucidates its conscious usage.

Strategic Social Media and Newsletter Approach: Collaborating with Stages Cycling's internal marketing team, we categorized and demonstrated diverse information categories on various platforms, ensuring easy maintenance. The innovative method of container adjustments and new colors facilitated the creation of engaging content hierarchies.

Dynamic Decks & Specs: Our creative touch extended to external consumer-facing and investor-centric presentations, coupled with internal communications for the Stages Cycling University.

Consultation and Support Services: Offering insights and expertise across various facets, from spatial design to 3D renders, we tackled the challenge of optimizing visual content. Our unique approach involved 3D modeling to enhance presentations, aligning with Stages' product quality and vision.

Web Design and Iconography Refinement: Redesigning the Stages Cycling website for a user-friendly experience, we categorized and organized content working closely with the Stages Team of Designer & Developers. Our custom iconography, balancing personalization with simplicity, adds a Stages accent to guide seamless navigation.

Stages Cycling University Logo Design and Identity Development: A dedicated project aimed at creating a distinctive identity for Stages Cycling University, a testament to our commitment to holistic brand enhancement.

Packaging Design: Creating a seamless experience from screen to home, our collaboration with Stages Cycling focused on visually impactful and environmentally friendly solutions. We minimized colors and prints, recommending the use of biodegradable or recycled materials for sustainability.

Logo Evolution and Brand Revitalization: Breathing new life into existing logos and crafting cutting-edge brand versions, ensuring a seamless integration within the brand family. With a fresh registration of new marks, we've not just adjusted visuals but optimized the overall structure, harmonizing it with the iconics Stages Products. Visual Identity Redesign with a Digital Twist: Focused on practicality for widespread adoption, we elevated the graphical quality of every piece, both individually and collectively. Our challenge was to enhance the visual perception of the brand, transitioning from analog to a modern, digital identity. Interactive Brand Book and Content Management: We introduced a dynamic brand manual, incorporating existing rules and new guidelines, streamlining its use. Leveraging innovative design structures, we addressed Stages' content abundance by proposing adaptable boxes and sections with detailed guidelines for optimal utilization. Font and Chromatic Revamp: Embracing change, we recommended Figtree as the primary font, complemented by Roboto. A refined color palette, evolving from the original desaturated cyan, now embraces a vibrant blue scheme, infusing prestige, technological flair, intelligence, and sophistication into Stages' visual language. Distinctive Color and Composition Accent: Originating from a spontaneous blue line proposed by our founder, Facundo Kostelak, this iconic element, now standardized, signifies the brand. A two-page manual further elucidates its conscious usage. Strategic Social Media and Newsletter Approach: Collaborating with Stages Cycling's internal marketing team, we categorized and demonstrated diverse information categories on various platforms, ensuring easy maintenance. The innovative method of container adjustments and new colors facilitated the creation of engaging content hierarchies. Dynamic Decks & Specs: Our creative touch extended to external consumer-facing and investor-centric presentations, coupled with internal communications for the Stages Cycling University. Consultation and Support Services: Offering insights and expertise across various facets, from spatial design to 3D renders, we tackled the challenge of optimizing visual content. Our unique approach involved 3D modeling to enhance presentations, aligning with Stages' product quality and vision. Web Design and Iconography Refinement: Redesigning the Stages Cycling website for a user-friendly experience, we categorized and organized content working closely with the Stages Team of Designer & Developers. Our custom iconography, balancing personalization with simplicity, adds a Stages accent to guide seamless navigation. Stages Cycling University Logo Design and Identity Development: A dedicated project aimed at creating a distinctive identity for Stages Cycling University, a testament to our commitment to holistic brand enhancement. Packaging Design: Creating a seamless experience from screen to home, our collaboration with Stages Cycling focused on visually impactful and environmentally friendly solutions. We minimized colors and prints, recommending the use of biodegradable or recycled materials for sustainability.