Neuro Diverso

Neuro Diverso is a comprehensive visual identity specifically designed for an enthusiastic neuropsychologist who deeply explores the intricate workings of the human mind, embracing its diversity and complexity with fervor and professionalism.

Branding, Logo Design

THE GOAL

The goal was to create a compelling brand that encapsulates the passion and professionalism of the neuropsychologist, while highlighting the importance of mental well-being and personal growth. We needed to create a fresh visual identity, simple in its execution and sustainable over time. We had to create a brand that combines the clarity and cleanliness of the clinic with the vitality and dynamism that promotes the results of its patients and the variety of its services.

The goal was to create a compelling brand that encapsulates the passion and professionalism of the neuropsychologist, while highlighting the importance of mental well-being and personal growth. We needed to create a fresh visual identity, simple in its execution and sustainable over time. We had to create a brand that combines the clarity and cleanliness of the clinic with the vitality and dynamism that promotes the results of its patients and the variety of its services.

THE APPROACH

To achieve this objective, we embarked on a creative journey to create Neuro Diverso—a brand that harmoniously intertwines the intricate pathways of the human mind with warmth and empathy.

The symbol serves as an abstract representation of the brain's complexity—symbolizing thoughts and emotions—while utilizing warm hues to exude energy and inspire hope, aligning with our passionate neuropsychologist.

The selection of simple yet sophisticated typography (Gotham) reflects our meticulous attention to every detail, ensuring a "clean and welcoming" brand experience for our clients.

To achieve this objective, we embarked on a creative journey to create Neuro Diverso—a brand that harmoniously intertwines the intricate pathways of the human mind with warmth and empathy. The symbol serves as an abstract representation of the brain's complexity—symbolizing thoughts and emotions—while utilizing warm hues to exude energy and inspire hope, aligning with our passionate neuropsychologist. The selection of simple yet sophisticated typography (Gotham) reflects our meticulous attention to every detail, ensuring a "clean and welcoming" brand experience for our clients.