MAYACERT, a key player in agricultural product certification for 25 years, ensures ethical compliance in America and Asia. Originating in Guatemala, the company maintains a close connection with its roots, deeply rooted in the Mayan culture.
Web Design, Branding, Logo Redesign
Entrusted with MAYACERT's brand redesign, spanning logo, internal & public communication, and website overhaul, our mission was to create a transparent, robust strategy. The goal was to ensure replicability across diverse offices while seamlessly integrating creativity and functionality, aligning with MAYACERT's values and human essence.
Studying MAYACERT's business approach, objectives, and mission, we embarked on a continuous journey of creative and strategic direction. Having been MAYACERT's creative and strategic partner for several years, Zenda Studios reimagined the brand, starting with a logo reconstruction in 2019. Recognizing the evolving technological landscape, we provided a brand refresh, maintaining the symbol's essence while incorporating minimalistic concepts for scalability.
The symbol now embraces MAYACERT's initials, offering a more iconic and versatile representation thanks to the simplification process. The brand color palette simplifies to Green, Brown, White, and Black, with an alternative palette for nuanced hierarchies. Montserrat font adds a touch of modernity to MAYACERT's communication, emphasizing a warmer and more digitally-focused approach.
Our social media strategy, presentations & decks, stationary design, and all public communications prioritize content quality over aesthetics, leveraging MAYACERT's rich visual library to communicate effectively.
Focusing on improved navigation and accessibility, our web redesign simplified content, emphasizing what is essential. Following a comprehensive analysis and diagnostic study, we established rules and guidelines to manage and display content, championing accessibility as a key priority.
Logo and Icon Design
Social Media Assets
Digital Product Design
Social Media Manangement
Brand Visual Identity
Copywriting & Content Support
Sound Design & Music Production
Creative Direction, Brand Identity Design, Web Design: Facundo Kostelak
Project Manangement and Content Design Support: Franco Maidana
Graphic Design & Social Media Manangement: Florencia Marcik