Fit4Life®
Fit4Life, Spain's leading fitness tech distributor, refreshes its 15-year-old brand identity to align with market trends and strengthen its position as an industry leader.
Services
LOGO REDESIGN, VISUAL IDENTITY REDESIGN, WEB DESIGN
Year
2020
THE CHALLENGE
THE SOLUTION
The goal was to revitalize Fit4Life's brand identity, reflecting its status as a trailblazer in fitness and technology. This included simplifying the complex wordmark to balance readability with distinctiveness, and redesigning the symbol to enhance usability while staying true to its original vitality. The challenge was to create a cohesive visual system, adaptable to various scenarios and touchpoints, while preserving the brand's dynamic essence.
Furthermore, the project sets out to redesign the symbol to enhance application while staying true to its original essence of exuberant vitality. The aspiration is to establish a versatile visual system, seamlessly adaptable to a myriad of scenarios and touchpoints.
We reimagined Fit4Life’s brand with a streamlined wordmark that combines horizontal and diagonal lines for improved readability and character. The redesigned symbol integrates the letter "F," an athlete's anatomy, and an ascending arrow, emphasizing movement and vitality while enhancing functionality.
The visual system is dynamic and versatile, with frames inspired by the symbol’s anatomy and imagery that seamlessly adapts to diverse applications. This ensures consistency across all branding touchpoints, from stationery to digital campaigns. Simple, intuitive icons were developed to categorize and organize Fit4Life's extensive product portfolio, optimizing distribution and online recognition.
The revamped identity merges design elements through structured grids, achieving a perfect balance of form and function. To energize the rebrand, we crafted digital assets for a high-impact activation campaign that connects with audiences and promotes new tech products, positioning Fit4Life as a leader in the fitness tech revolution.
BEHIND THE PROJECT
WHAT WE DID
Creative Direction & Brand Identity Design: Facundo Kostelak
Brand Identity Design: Bautista de Lusarreta
Visual Identity
Iconography
Custom Mockups
Social Media Assets
Visual Identity
Web Design
Photography Editing
Copywriting & Content Support
Creative Advisory
STRONGER®
Product Design, 3D Design, Visual Identity
Stages Cycling
WEB DESIGN, VISUAL IDENTITY
