CAPTAIN [FOR THE NAUTICAL]

Captain - For the Nautical is a nautical clothing brand that aims to convey the freedom inspired by navigation.

Branding, Logo Design

The Goal

Captain is a beachwear premium brand with secondary collections catering to a more conservative and classic audience. Founded by individuals united by their passion for the maritime world, they set sail on a shared dream: to create a clothing brand that resonates with a concept as vast as the sea itself.

The challenge lay in crafting a visual identity capable of embracing the grand notion of "a passion for nautical activities" while coexisting with the literal and explicit requirement from our clients: "We need to see a boat represented in our designs."

As a decorative yet essential detail, they requested that we work on the key designs for their initial collection, which not only expanded the project but also added an unexpected element of fun and spontaneity we didn't anticipate from the start.

The Approach

In crafting Captain's visual identity, we plunged deep into the brand's essence. At its core, our symbol embodies the epitome of maritime luxury—a sleek and unique yacht silhouette exuding exclusivity and prestige. It transports you to the realm of upscale nautical experiences, where the sea meets sophistication.

As for our logotype, we opted for the Arbolia typeface, a modern font that elevates both aesthetics and readability. A subtle tweak in letter spacing strikes the perfect balance between contemporary style and legibility. This fine-tuning not only enhances visual appeal but also ensures every facet of Captain's branding exudes modernity and professionalism.

Now, let's dive into color—the soul of any visual identity. Our palette revolves around a singular primary hue. Captain's blue isn't just a color; it's a lifestyle—a world of nautical elegance and endless possibilities on the open sea.