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ZENDA®STUDIO

Zenda Studio redefines itself as an online creative agency with a boutique, flexible, and collaborative approach, allowing us to offer personalized solutions that capture the essence of your brand, creating genuine connections on a global scale. With experience in multiple projects across 10 countries, we transform visions into identities that resonate and last.

Branding, Visual Identity Redesign, Product Design

THE GOAL

The evolution of Zenda Studio towards its new visual identity stems from a natural process of introspection and growth. Over the years, as we faced the challenge of defining ourselves amidst rapid progress, we realized that our identity foundation needed strengthening to reflect who we truly are: a comprehensive and versatile solution for our clients.
Our Specific Motivation was to transform this understanding into a coherent identity that resonates with our values and those seeking innovation, modernity, and authenticity in their projects. We aimed to connect with restless minds eager to shape, color, and function their visions, through a visual and communicative identity that allowed us to present ourselves more effectively.
The Expected Impact of this change is to deepen our relationship with the values of sophistication, innovation, and meticulousness, not only internally but also in how we are perceived externally. We sought a clear voice that represents and connects us, allowing us to share, transmit, and expand our influence.

The evolution of Zenda Studio towards its new visual identity stems from a natural process of introspection and growth. Over the years, as we faced the challenge of defining ourselves amidst rapid progress, we realized that our identity foundation needed strengthening to reflect who we truly are: a comprehensive and versatile solution for our clients. Our Specific Motivation was to transform this understanding into a coherent identity that resonates with our values and those seeking innovation, modernity, and authenticity in their projects. We aimed to connect with restless minds eager to shape, color, and function their visions, through a visual and communicative identity that allowed us to present ourselves more effectively. The Expected Impact of this change is to deepen our relationship with the values of sophistication, innovation, and meticulousness, not only internally but also in how we are perceived externally. We sought a clear voice that represents and connects us, allowing us to share, transmit, and expand our influence.

THE APPROACH

In Our Creative Process, Zenda Studio reimagined itself, harking back to its beginnings in 2019 when we aimed to be an unconventional path ("Senda") of comprehensive solutions from A to Z. The rebranding includes a new logo that reflects alternative paths and a handcrafted, 100% customized Sans Serif geometric and curve dry stick typeface, characterized by clean lines and simplified shapes. The capital letters feature distinctive traits, such as angled terminations and cuts at some joints, giving them a modern and stylized appearance. We opted for the “IBM Plex” font family for its versatility and conceptual proximity to our brand, and a renewed focus on colors like pastel yellow to convey energy and positivity, along with grays, whites, and blacks to maintain our sophisticated and minimalist essence.
This rebranding is the result of an exhaustive analysis of our challenges and successes. It has allowed us to redefine ourselves not just as a constantly evolving concept but as an entity that embraces change, demonstrating that courage and adaptability are at the core of Zenda Studio today.

In Our Creative Process, Zenda Studio reimagined itself, harking back to its beginnings in 2019 when we aimed to be an unconventional path ("Senda") of comprehensive solutions from A to Z. The rebranding includes a new logo that reflects alternative paths and a handcrafted, 100% customized Sans Serif geometric and curve dry stick typeface, characterized by clean lines and simplified shapes. The capital letters feature distinctive traits, such as angled terminations and cuts at some joints, giving them a modern and stylized appearance. We opted for the “IBM Plex” font family for its versatility and conceptual proximity to our brand, and a renewed focus on colors like pastel yellow to convey energy and positivity, along with grays, whites, and blacks to maintain our sophisticated and minimalist essence. This rebranding is the result of an exhaustive analysis of our challenges and successes. It has allowed us to redefine ourselves not just as a constantly evolving concept but as an entity that embraces change, demonstrating that courage and adaptability are at the core of Zenda Studio today.

Creative Direction & Identity Redesign: Facundo Kostelak

Graphic Design and Content Design Support: Franco Maidana

Creative Advisor & Content Designer: Catalina Mendivil Castellote

Sound Design & Music Producer: Leonel Kostelak

3D Designer & Architecture: Leandro Gabriel Maszezuk

Social Media Content Advisor: Florencia Marcik

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